The book was published for the first time in October 1955. The manager of the brewery of the famous drink got the idea after a hunting party. He was amazed by the speed of a bird he was aiming at and then had a long discussion with his friends to determine which bird was the fastest in the world. Following this debate, they decided to identify several world records concerning birds.
In France, it was not until 1962 that this book was published, and its name evolved over time. It first appears under the name of the Book of Extremes then The Book of Records from 1975, The Guinness Book of Records in 1980, Guinness World Records in 1999 and The World Records in 2007.
The company receives more than 1000 proposals of records a week (more than 50,000 each year) and publishes only 4000 per year.
The Day of Records, which consists of recording and making world record attempts, has been held every November 12 since 2005.